Audrey joined the Dentsu Aegis Network firstly as CEO, Singapore, Aegis Media Singapore in October 2011, before moving to a role as Chief Client Officer, Southeast Asia and then assumed the role to head up the Group’s first-ever global R & D Centre, headquartered in Singapore from June 1, 2016.
The Dentsu Aegis Network Global Data Innovation Centre is the network’s first-ever global R & D centre of its kind. Supported by the Singapore Economic Development Board (EDB), the Singapore-based centre will research on how new technologies and methods can be combined with our deep marketing and advertising expertise to develop proprietary and large-scale marketing products and platforms fit for the digital economy. Since then, the Centre has released a global digital marketing effectiveness platform and is on track to release a world-leading A.I. marketing knowledge and insights platform and a global automated trader in the programmatic advertising.
As of 1st April 2019, Audrey has expanded her remit in Dentsu Aegis Network and is also the network’s Executive Director, Media, Asia Pacific. In this expanded role, Audrey is tasked to build a best-in-class media practice for clients to win, grow and thrive in the digital economy.
Audrey was awarded an MBA from The University of Chicago Booth School of Business in 2007 and graduated with a B.A. from National University of Singapore in 1992. Audrey is also on the IAB Regional Board and a board member of Singapore Tourism Board.