Thank you for the opportunity to lead the Tangrams Strategy & Effectiveness Awards 2021 as President of the Effectiveness Jury. In these unprecedented times where marketing budgets are under immense pressure, the role of an Effectiveness award is even more important in benchmarking marketing performance as consumer behaviours rapidly shift and brands seek new and innovative ideas to accelerate their path to growth. I look forward to a spirited, fair & inclusive discussion with the esteemed jury members to ensure a fair awarding process during the final judging.
Anita Kanal is the Vice President, Consumer Marketing for Asia Pacific at Visa based in Singapore. As the head of the regional consumer marketing function across AP, Anita is responsible for improving AP’s marketing effectiveness using new data & technology and delivering best-in-class marketing programs. She also sits on the Asia Pacific Marketing Leadership Team. Anita brings over 20 years of experience from global strategy and digital marketing firms where she worked with clients on business transformation, digital optimization and sharper customer engagements. Her experience includes B2B and B2C clients across a wide range of industries. Earlier, she held several leadership roles in strategy consulting and advertising, including Greenberg Strategy, JWT, and Dentsu in San Francisco Mumbai, and Singapore.