Current Position and Responsibilities
Anita is the Vice President, Marketing for Asia Pacific at Visa based in Singapore. As the head of the regional consumer marketing function across AP, Anita is responsible for improving AP’s marketing effectiveness using new data & technology and delivering best-in-class marketing programs. She also sits on the Asia Pacific Marketing Leadership Team.
Anita brings over 20 years of experience from global strategy and digital marketing firms where she worked with clients on business transformation, digital optimization and sharper customer engagements. Her experience includes B2B and B2C clients across a wide range of industries.
Earlier, she held several leadership roles in strategy consulting and advertising, including Greenberg Strategy, JWT, and Dentsu in San Francisco Mumbai, and Singapore.
Anita’s work has been globally recognized for Original Thinking in Strategy, Creativity and Marketing Effectiveness.
Anita received a Bachelors in Math, a Post Graduate Diploma in Coding and an MBA in Marketing. At present, she is getting an education in Blockchain Technologies from MIT Sloan Executive Management Program.