Creativity that sells is what every marketer wants. Ultimately its about selling one's product, more and more each day - the goal to get there could be through various means, including softr equity routes, or more direct promotional routes. I am delighted to chair the Effectiveness jury, as this gives us the opportunity to see best in class work by brands and companies in achieving their goals.
Anindya Dasgupta (Andy) heads the global consumer business for Fonterra. Prior to this, he was with the Global Beverages group in Pepsico in New York, leading marketing for APAC etc. Andy started his career in GSK Consumer - and was based in Delhi & London. Besides his profession, Andy is a music composer and an accomplished pianist.