Adeline has been Chief Marketing Officer of Mundipharma since 2015. Under her leadership and driven by a commitment to innovate from traditional marketing, Mundipharma has transformed brand campaigns leveraging on new engagement mediums such as digital, artificial intelligence and personalised tools with various patient and healthcare professional groups – Going Beyond the Pill.
She has also helped steer, grow and transform the company’s ethical portfolio to expand into Ophthalmology, Respiratory, CNS, Oncology and Supportive Care above and on top of the core business in Analgesics across Emerging Markets.
Prior to serving as CMO, Adeline held positions as General Manager of Singapore and Indochina markets, and Regional Marketing Director in Mundipharma. She also spent a decade in Big pharma such as GlaxoSmithKilne (GSK) across various geographies in Australia, China, UK and Singapore in various local and regional roles in sales and marketing management as well as Business Development.
Adeline graduated with a Bachelor’s degree from The National University of Singapore as well as an MBA and is a trained and qualified CPA.