Adam Good

Adam Good

Chief Digital Officer, Asia Pacific
Dentsu
Adam is a pioneering executive in digital transformation working in the intersection between media, content creation, technology, business strategy and advertising for twenty-eight years, living and working in the United States, China, Australia, New Zealand and now Singapore.
 
Adam’s is the Chief Digital Officer of Dentsu Brand agencies part of Dentsu Aegis Network where he leads digitalisation in the Asia Pacific region with a focus on digital economy and digital transformation client strategies. Dentsu is the world’s largest and most awarded agency brand headquartered in Tokyo.
 
Prior to Dentsu, Adam was a member of the Telstra Corporation Senior Leadership Executive team responsible for shaping and setting the overall strategic direction and execution of the company’s digital media solutions, content services and advertising sales for Telstra, Australia’s largest telecommunication and media company. Telstra Media was established to manage all of Telstra Corporation's end-to-end media capabilities which delivered $1.1 AUS billion in annual ­revenues.
 
Prior to Telstra, Adam spent thirteen years at Omnicom Group in senior Digital Executive roles including founder and President Asia Pacific for Tribal DDB Worldwide and Executive Director roles with the BBDO Proximity Networks.
 
Adam has a proven background and passion in establishing and leading teams to create new innovative consumer digital services, applications, programs and platforms that find audience, build engagement and deliver market share.
 
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