Please provide a concise summary of the purpose and deployment of the e-Commerce solution. Briefly describe the marketing contexts, the strategy and execution, and its accomplishments in relation to the objectives, and against the specific category criteria entered.
OBJECTIVES & CHALLENGES
Describe the business, marketing and communications objectives/ challenges that drove the creation of the solution or campaign. Describe the target audience and their relationship with the Company, Government or Brand. Detail the research goals/objectives and explain the relationship of the research goals/objectives to the business and marketing challenges.
BUSINESS CONSULTANCY, STRATEGY AND THE IDEA
Describe the business consultancy / business analysis and predicted outcomes for the client. Describe the target audience and their relationship with the company. Explain the idea and the unique insight that shaped the idea, and how it was relevant to both the client and the target audience.
IMPLEMENTATION / EXECUTION
Describe your user experience implementation and the rationale behind your e-commerce solution, and how it was brought to life. Explain how the e-Commerce innovation or solution worked in concert with any marketing initiatives and how it achieved set objectives of the project/campaign.
Detail the results of the e-Commerce implementation. Explain how the strategy helped achieve the sales / distribution / marketing objectives and influenced business outcomes. If possible, include commercial results such as sales and profit figures or/and change in consumer awareness and attitudes.