WRITTEN SUBMISSION

Written submission is the most important part of your entry and has to be submitted online. 

Please download the form here:


All written submissions for the e-Commerce Tangrams entries must be submitted in English using this form, completed in font type Arial, font colour black, font size 12, no more than 1500 words in content.

Charts or graphics can be inserted in the written submission provided that they are not used excessively. Texts in graphics and charts are not included in the word count.

Any supporting data must be accompanied by an indication of the source of reference. If your agency is the source of research, please reference “Agency Research”. Any data without a source will not be considered.

Your agency name or logo should not appear anywhere in the written submission. Submissions with agency names or logos may be disqualified.

You may mark various sensitive parts as “Confidential” or “Not for publication” and tick the “Confidentiality” box on the online form, provided these restrictions are not used excessively. Information marked as confidential will be treated as such.
Please do not delete any part of the form from the completed submission.

It is essential that the entry/campaign/project/solution is appropriate to the categories it enters for and that it meets the respective criteria of each. If a single entry is entered in multiple categories, please adapt your written submission to highlight the elements most relevant to the chosen categories.


WHAT ARE THE DETAILS REQUIRED FOR THE WRITTEN SUBMISSION FORM?

SUMMARY
Please provide a concise summary of the purpose and deployment of the e-Commerce solution. Briefly describe the marketing contexts, the strategy and execution, and its accomplishments in relation to the objectives, and against the specific category criteria entered. 
 
OBJECTIVES & CHALLENGES
Describe the business, marketing and communications objectives/ challenges that drove the creation of the solution or campaign. Describe the target audience and their relationship with the Company, Government or Brand. Detail the research goals/objectives and explain the relationship of the research goals/objectives to the business and marketing challenges.   
 
BUSINESS CONSULTANCY, STRATEGY AND THE IDEA
Describe the business consultancy / business analysis and predicted outcomes for the client. Describe the target audience and their relationship with the company. Explain the idea and the unique insight that shaped the idea, and how it was relevant to both the client and the target audience.
  
IMPLEMENTATION / EXECUTION
Describe your user experience implementation and the rationale behind your e-commerce solution, and how it was brought to life. Explain how the e-Commerce innovation or solution worked in concert with any marketing initiatives and how it achieved set objectives of the project/campaign.
 
RESULTS
Detail the results of the e-Commerce implementation. Explain how the strategy helped achieve the sales / distribution / marketing objectives and influenced business outcomes. If possible, include commercial results such as sales and profit figures or/and change in consumer awareness and attitudes.

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