Written submission is the most important part of your entry and has to be submitted online.
Please download the form here:
All written submissions for the Data & Analytics Tangrams
entries must be submitted in English using this form, completed in font type Arial, font colour black, font size 12, no more than 1500 words
Charts or graphics can be inserted in the written submission provided that they are not used excessively. Texts in graphics and charts are not included in the word count.
Any supporting data must be accompanied by an indication of the source of reference.
If your agency is the source of research, please reference “Agency Research”. Any data without a source will not be considered.
Your agency name or logo should not appear anywhere in the written submission. Submissions with agency names or logos may be disqualified.
You may mark various sensitive parts as “Confidential” or “Not for publication” and tick the “Confidentiality” box on the online form, provided these restrictions are not used excessively. Information marked as confidential will be treated as such.
Please do not delete any part of the form from the completed submission.
It is essential that the entry/campaign/project/solution is appropriate to the categories it enters for and that it meets the respective criteria of each. If a single entry is entered in multiple categories, please adapt your written submission to highlight the elements most relevant to the chosen categories.
WHAT ARE THE DETAILS REQUIRED FOR THE WRITTEN SUBMISSION FORM?
Please provide a concise summary of the campaign/project/solution. Briefly describe the marketing and business contexts, the data and analytics strategy and execution, the insight generated and the impacts and accomplishments made in relation to the marketing challenges or objectives, and against the specific category criteria entered.
OBJECTIVES & CHALLENGES
Describe the business, marketing and communications objectives/ challenges that drove the creation of the solution or campaign. Describe the target audience and their relationship with the brand. Detail the research goals/objectives and explain the relationship of the research goals/objectives to the business and marketing challenges.
IDEA, STRATEY & EXECUTION TECHNIQUE
Describe how the team identified the insight and how they utilised a data/analytics driven method in order to bring the idea to life. Identify specific targeting and analytical methodologies and describe how they were used to maximise the marketing impact and achieve set objectives of the campaign.
Detail the results of the data harnessing and analytical execution. Explain how the data driven strategy helped achieve the marketing objectives and influence business outcomes. If possible, include commercial results such as sales and profit figures or/and change in consumer awareness and attitudes.