Written submission is the most important part of your entry and has to be submitted online.
Please download the form here:
All written submissions for the Digital Strategy Tangrams
entries must be submitted in English using this form, completed in font type Arial, font colour black, font size 12, no more than 1500 words
Charts or graphics can be inserted in the written submission provided that they are not used excessively. Texts in graphics and charts are not included in the word count.
Any supporting data must be accompanied by an indication of the source of reference.
If your agency is the source of research, please reference “Agency Research”. Any data without a source will not be considered.
Your agency name or logo should not appear anywhere in the written submission. Submissions with agency names or logos may be disqualified.
You may mark various sensitive parts as “Confidential” or “Not for publication” and tick the “Confidentiality” box on the online form, provided these restrictions are not used excessively. Information marked as confidential will be treated as such.
Please do not delete any part of the form from the completed submission.
It is essential that the entry/campaign/project/solution is appropriate to the categories it enters for and that it meets the respective criteria of each. If a single entry is entered in multiple categories, please adapt your written submission to highlight the elements most relevant to the chosen categories.
WHAT ARE THE DETAILS REQUIRED FOR THE WRITTEN SUBMISSION FORM?
TOTAL PRODUCTION & MEDIA PLACEMENT COST
☐ US$ 0 - US$ 49,999
☐ US$ 50,000 - US$ 99,999
☐ US$ 100,000 - US$ 249,999
☐ US$ 250,000 - US$ 499,999
☐ US$ 500,000 - US$ 999,999
☐ US$ 1 million - US$ 9.9 million
☐ over US$ 10 million
List the different media used throughout and after your campaign (up to the entry deadline) with an indication of the period. All parts of the campaign may be considered during judging.
Please provide a concise summary of the campaign, briefly highlighting its accomplishments in relation to the objectives, and against the specific category criteria entered.
Describe the business, marketing and communications objectives that lay behind the campaign. Provide KPIs agreed with the client if possible. Describe the target audience and their relationship with the brand. Explain the idea and the unique insight that shaped the idea, and how it was relevant to both the client and the target audience. Finally, explain your media strategy and the rationale behind your media solution / choices.
INSIGHTS, STRATEGY & IDEA
Describe how the digital team interpreted the insight into a digital idea and brought the idea to life. Explain how the digital innovation or solution helped maximise the marketing impact and achieve set objectives of the campaign.
CAMPAIGN RESULTS AND MEASUREMENTS
Detail the results of the digital execution. Explain how the digital strategy helped achieve the marketing objectives and influence business outcomes. If possible, include commercial results such as sales and profit figures or/and change in consumer awareness and attitudes.
If your campaign is for Charity or Government clients, then please explain the impact they had, e.g. key message penetration, changes to consumer behaviour.