The jury panels are made up of leading senior client marketers, marketing practitioners, agency heads, strategists, research & analytics and e-commerce experts from various industries across the Asia Pacific region.
A detailed quantitative methods have been developed for the jury to fairly and accurately benchmark and analyse each entry on its merits through 3 rounds of judging.
The business consultancy / business analysis and predicted outcomes for the client.
The marketing contexts, the strategy and execution, and its accomplishments in relation to the objectives, and against the specific category criteria entered.
User experience implementation and the rationale behind the e-commerce solution, and how it was brought to life.