The jury panels are made up of leading senior client marketers, marketing practitioners, agency heads, strategists, research & analytics and e-commerce experts from various industries across the Asia Pacific region.

A detailed quantitative methods have been developed for the jury to fairly and accurately benchmark and analyse each entry on its merits through 3 rounds of judging.


The voting is based on 4 criteria:
 
BUSINESS CONSULTANCY @ 20% 

The business consultancy / business analysis and predicted outcomes for the client.


STRATEGY @ 20%

The marketing contexts, the strategy and execution, and its accomplishments in relation to the objectives, and against the specific category criteria entered. 


IMPLEMENTATION @ 10%

User experience implementation and the rationale behind the e-commerce solution, and how it was brought to life. 
 

 EXECUTION @ 30%
How the e-Commerce innovation or solution worked in concert with any marketing initiatives and how it achieved set objectives of the project/campaign.

RESULTS @ 20%
Results of the e-Commerce implementation. How the strategy helped achieve the sales / distribution / marketing objectives and influenced business outcomes. 
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