The jury panels are made up of leading senior client marketers, marketing practitioners, agency heads, strategists, research & analytics and e-commerce experts from various industries across the Asia Pacific region.

A detailed quantitative methods have been developed for the jury to fairly and accurately benchmark and analyse each entry on its merits through 3 rounds of judging.


The voting is based on 4 criteria:
 
INSIGHTS @ 20% 

The strength of the insight and how its generation was based on true consumer and market understanding.


DIGITAL IDEA @ 20%

How the insight shaped the Digital idea, what analysis was used to shape the Media idea and how the idea supported the business objectives.


DIGITAL STRATEGY @ 30%

Concise and proven evidence of an insightful approach to the overall issue and target audience, while being true to this strategy throughout each of the campaign elements.


DIGITAL EXECUTION @ 10%

A convincing argument establishing a cause and effect between the objectives, strategy and results of the campaign; and other factors such as the effective use of resources and technical excellence in implementing integrated campaigns.


RESULTS @ 20%

The impact of the digital initiatives on business performance in context of the strategic objective, difficulty of the task at hand, and overall category trends; quantifiable evidence supporting initiative impact from a credible source.

 
Partners
Media Supporters
Media Supporters
Media Supporters
Media Supporters
Media Supporters
Media Supporters