JUDGING

Judges
Tangrams will be judged by 4 juries composed of leading senior client marketers, marketing practitioners, agency heads, strategists, and research & analytics experts from across the region. Great care is taken in selecting judges comprising the right balance of specialist knowledge, experience and objectivity. 
 
Judging Criteria
Detailed quantitative methods have been developed for each jury to fairly and accurately benchmark and analyse each entry on its merits. 

For Effectiveness categories, the jury will vote against the following criteria
  • Strategy
20%
  • Creativity & Innovation
20%
  • Execution
20%
  • Results
40%      


For Media Strategy entries, the jury will vote against the following criteria
  • Insights 
20% 
  • Media Idea
20%
  • Media Strategy
30%
  • Media Execution
10%
  • Results
20%   

 
For Digital Strategy entries, the jury will vote against the following criteria
  • Insights
20%
  • Digital Idea
20%
  • Digital Strategy
30%
  • Digital Execution
10%
  • Results
20%   


For Data & Analytics categories, the jury will vote against the following criteria
  • Insights
20%
  • Idea
20%
  • Strategy
30%
  • Execution
10%
  • Results
20%

 
For E-Commerce categories, the jury will vote against the following criteria
  • Business Consultancy
20%      
  • Strategy
20%
  • Implementation
10%
  • Execution
30%
  • Results
20%
 

Judging Process
  • The juries will go through three rounds of voting before arriving at the final winner list.

  • At the preliminary round, the juries will score all entries individually online, and the shortlist will be drawn based on judges’ scores.

  • The judges will then review and re-score only the shortlisted entries. And scores in this round will form the foundation for the discussion at the final round.

  • At the final judging, the panel will meet in Singapore to discuss and select winners.

  • Winners of the Gold awards will then compete for the ultimate accolades, the Platinum Awards.

  • At all voting stages, the judges are prevented from voting for entries submitted by their own agency in their country.

  • The decision of the jury on all matters relating to the awarding prizes will be final and binding.

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