This award is open to all those involved in advertising and marketing communications, including (but not limited to) advertising agencies, media agencies, digital firms, PR agencies, client marketers, media owners, marketing research and consultancy firms, managed service providers and technology companies.
Campaigns launched or current between 1 January to 31 December 2016 are eligible to enter the awards.
In the event that the campaign runs over an extended period of time or has multiple implementation dates: -
A. Minimum of two-thirds (2/3) of the campaign must run in 2016; and
B. It is the responsibility of the entrant to provide adequate proof of the campaign’s evolution from year to year. In light of the information provided by the entrant, the organiser retains the right to decide if the entry has evolved sufficiently to be regarded as an eligible entry.
Entries are accepted on the basis that they are designed for implementation in Asia; OR are created by agencies/companies in Asia. Thus, campaigns created by agencies/companies outside of, but executed in Asia; OR campaigns that had been created within Asia, though implemented globally; can be entered for contention in Tangrams Awards.
For the purpose of Tangrams Awards, countries in Asia include:
Australia; Bangladesh; Bhutan; Brunei; Cambodia; China; Hong Kong; India; Indonesia; Japan; Korea; Laos; Malaysia; Maldives; Mongolia; Myanmar; Nepal; New Zealand; Pakistan; Philippines; Singapore; Sri Lanka; Taiwan; Thailand; Vietnam. Turkmenistan; Uzbekistan; Kyrgyzstan and Tajikistan.
Campaign must be submitted exactly as implemented and not be modified for the awards entry. Speculative or conceptual advertising is not eligible as an entry.
Past campaigns entered in the Asian Marketing Effectiveness & Strategy Award (AMES) cannot be re-entered into the same award section in Tangrams; but can be entered into other Tangrams award sections. For example, an entry previously entered into any of the categories under AMES Media Strategy cannot be entered again in Tangram Media Strategy, but can be entered into Effectiveness, Digital Strategy, Data Analytics or the e-Commerce section.
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EXCEPTION: For Effectiveness Tangrams, past entries in this category can enter in the Best Sustained Success section on condition that they have not been entered in this section in previous years. The campaign strategies must span at least 3 years.