The e-Commerce Tangrams recognises innovative commercial e-commerce solutions that have created a demonstrable positive business impact. This can include but not limited to payment solutions, platform design, search analysis, programmatic solutions and more. Entrants must clearly demonstrate how the solution innovate and optimised customer journey and lead to increased customer engagement and commercial success.


Categories are classified under 2 sections: 
Sectors (based on specific industries & nature of business) and Specialist (based on best practices).

SECTORS   SPECIALIST
A01. Fast Moving Consumer Goods   B01. User Experience
A02. Healthcare   B02. Innovation
A03. Durable Consumer Goods   B03. Payment System
A04. Travel, Leisure, Retail,
Restaurants & Fast Food Chains
  B04. Mobile & Apps
A05. Media / Entertainment   B05. Data
A06. Consumer Services /
Business to Business
   
A07. Not-For-Profit / Charity / Government    
A08. Corporate Image & Information    


For more descriptive information about each category, please refer to Entry Kit 1. Categories & Material Guidelines.
 


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