Categories are classified under 3 sections:
Analytics & Insight; Strategy & Techniques and Use of Data Technologies & Tools
ANALYTICS & INSIGHT |
A01. Web Analytics |
A02. Social Analytics |
A03. Data Mining - Audience Association & Clustering Analysis |
STRATEGY & TECHNIQUES |
B01. Audience Segmentation |
B02. Response / Real-Time Data |
B03. Data Storytelling |
B04. Personalisation |
B05. Single Customer View at Scale |
B06. Multiple Data Sourcing / Merging |
USE OF DATA TECHNOLOGIES & TOOLS |
C01. Analytics Innovation |
C02. Database Application |
C03. Customer Intelligence |
C04. Business Intelligence |
C05. Data Visualisation |
C06. Innovative Use of Data Technology |
For more descriptive information about each category, please refer to Entry Kit 1. Categories & Material Guidelines.