Data driven strategy led by insights founded in the strategic application of data/analytics and associated targeting methods.

Categories are classified under 3 sections: 
Analytics & Insight; Strategy & Techniques and Use of Data Technologies & Tools

ANALYTICS & INSIGHT
A01. Web Analytics
A02. Social Analytics
A03. Data Mining - Audience Association & Clustering Analysis

 

STRATEGY & TECHNIQUES
B01. Audience Segmentation
B02. Response / Real-Time Data
B03. Data Storytelling
B04. Personalisation
B05. Single Customer View at Scale
B06. Multiple Data Sourcing / Merging

 

USE OF DATA TECHNOLOGIES & TOOLS
C01. Analytics Innovation
C02. Database Application
C03. Customer Intelligence
C04. Business Intelligence
C05. Data Visualisation
C06. Innovative Use of Data Technology



For more descriptive information about each category, please refer to Entry Kit 1. Categories & Material Guidelines.


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