Categories are classified under 2 sections:
Sectors (based on specific industries & nature of business) and Specialist (based on best practices).
SECTORS | SPECIALIST | |
A01. Fast Moving Consumer Goods | B01. Innovative Use of Media | |
A02. Healthcare | B02. Branded Content | |
A03. Durable Consumer Goods | B03. Sponsorship & Event Marketing | |
A04. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
B04. Insights / Strategic Thinking | |
A05. Media / Entertainment | B05. Small Budget Marketing Campaign | |
A06. Consumer Services / Business to Business |
B06. Marketing Campaign
for Regional Brand Development
|
|
A07. Not-For-Profit / Charity / Government |
B07. Marketing Campaign
for National Brand Development
|
|
A08. Corporate Image & Information | B08. Sustained Success |
For more descriptive information about each category, please refer to Entry Kit 1. Categories & Material Guidelines.