The Effectiveness Tangrams awards strategic solutions that have delivered a measurable and proven impact on businesses.

Categories are classified under 2 sections: 
Sectors (based on specific industries & nature of business) and Specialist (based on best practices).

A01. Fast Moving Consumer Goods   B01. Innovative Use of Media
A02. Healthcare   B02. Branded Content
A03. Durable Consumer Goods   B03. Sponsorship & Event Marketing
A04. Travel, Leisure, Retail,
Restaurants & Fast Food Chains
  B04. Insights / Strategic Thinking
A05. Media / Entertainment   B05. Small Budget Marketing Campaign
A06. Consumer Services /
Business to Business
B06. Marketing Campaign
for Regional Brand Development
A07. Not-For-Profit / Charity / Government  
B07. Marketing Campaign
for National Brand Development
A08. Corporate Image & Information   B08. Sustained Success

For more descriptive information about each category, please refer to Entry Kit 1. Categories & Material Guidelines.

Go back to The Awards Page
Media Supporters
Media Supporters
Media Supporters
Media Supporters
Media Supporters
Media Supporters