The Effectiveness Tangrams awards strategic solutions that have delivered a measurable and proven impact on businesses.

Categories are classified under 2 sections: 
Sectors (based on specific industries & nature of business) and Specialist (based on best practices).

SECTORS   SPECIALIST
A01. Fast Moving Consumer Goods   B01. Innovative Use of Media
A02. Healthcare   B02. Branded Content
A03. Durable Consumer Goods   B03. Sponsorship & Event Marketing
A04. Travel, Leisure, Retail,
Restaurants & Fast Food Chains		   B04. Insights / Strategic Thinking
A05. Media / Entertainment   B05. Small Budget Marketing Campaign
A06. Consumer Services /
Business to Business		  
B06. Marketing Campaign
for Regional Brand Development
A07. Not-For-Profit / Charity / Government  
B07. Marketing Campaign
for National Brand Development
A08. Corporate Image & Information   B08. Sustained Success


For more descriptive information about each category, please refer to Entry Kit 1. Categories & Material Guidelines.
 

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