Work entered here should demonstrate how the digital form was utilised to enhance a brand's message and delivered  strong strategy and results.


Categories are classified under 2 sections: 
Sectors (based on specific industries & nature of business) and Specialist (based on best practices).

SECTORS   SPECIALIST
A01. Fast Moving Consumer Goods   B01. Search
A02. Healthcare   B02. Website & Microsites
A03. Durable Consumer Goods   B03. Mobile
A04. Travel, Leisure, Retail,
Restaurants & Fast Food Chains
  B04. Gaming
A05. Media / Entertainment   B05. Video
A06. Consumer Services /
Business to Business
 
B06. Social
A07. Not-For-Profit / Charity / Government  
B07. Online Content (excl. video content)
A08. Corporate Image & Information   B08. Other Digital Solutions
    B09. Digital Innovation
    B10. Digitally Integrated Campaign


For more descriptive information about each category, please refer to Entry Kit 1. Categories & Material Guidelines.
 


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