CATEGORIES

Campaigns can be entered into multiple specialist categories but only once into product & service categories.

Product & Service Categories
DSP01.  Non-Alcoholic Beverages
DSP02.  Alcoholic Beverages & Tobacco
DSP03.  Food Products
DSP04.  Home Furnishing, Appliances, Maintenance & Household Products
DSP05.  Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
DSP06.  Other Consumer Products (Including Durable Goods)
DSP07.  Cars & Automotive Services
DSP08.  Lifestyle
DSP09.  Financial Services, Commercial Public Services, Business Products & Services
DSP10.  Publications & Media
DSP11.  Corporate Image & Information
DSP12.  Charities, Public Health & Safety & Public Awareness Messages

Specialist Categories
DSS01.  Search
DSS02.  Website & Microsites
DSS03.  Mobile (including Apps)
DSS04.  Gaming
DSS05.  Video
DSS06.  Social
DSS07.  Online Content (excluding Video Content)
DSS08.  Other Digital Solutions
DSS09.  Digital Innovation
DSS10.  Digitally Integrated Campaign
 
Special Awards
Platinum Award
Digital Strategy Agency of the year
 
Product & Service Categories
DSP01. Non-Alcoholic Beverages
Coffee, tea, still & carbonated drinks, juices, mineral waters
DSP02. Alcoholic Beverages & Tobacco
Beer, wine, spirits, liqueurs, cocktails, tobacco & associated products
DSP03.  Food Products
Meats, fish, seafood, soups, delicatessen, fruits & vegetables, rice, pasta, pizza, sauces, mayonnaise, vinegar, oils, spices, herbs, pre-cooked & prepared meals, frozen, canned, dried foods, baby foods & baby milk, cream, butter, cheese, eggs, milk, margarine & spreads, diet & health foods, chocolate, candy, chewing gum, potato crisps, snacks, nuts & dried fruit, sweet & savoury bars, cakes, biscuits, desserts, sugar, jam, honey, peanut butter, syrup, bread, crispbread, flour, baking ingredients, breakfast cereals, yoghurt & yoghurt drinks, milk desserts, ice cream, flavoured milk
DSP04.  Home Furnishing, Appliances, Maintenance & Household Products
House & garden furniture, washing machines, dryers, dishwashers, fridges, freezers, cookers, microwaves, kitchen utensils, appliances & crockery, glassware, bed & table linen, baths, showers & toilets, home decorating & building products, wall & floor coverings, heaters, air conditioners, lamps, clocks, home security products, smoke detectors, tools, garden tools, machinery & products. Detergents, cleaning products, shoe polish, air fresheners, insecticides, foil, cling film & food packaging, light bulbs, batteries (not car batteries), paint, varnish & wood protectors, adhesives
DSP05.  Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
Make-up, skin & nail care products, perfumes, eau de toilette & aftershaves, deodorants & body sprays, shampoos & conditioners, hair dye, hairspray, gel, mousse, dyes, soap, shower & bath products, sun block & tanning products, hair dryers, hair straighteners, hair curlers, OTC medicines & tablets, vitamins & herbal remedies, diet supplements & products, insect repellents, adhesive plasters, skin remedies, anti-hair loss lotions, condoms, pregnancy tests, other pharmaceutical products, hairbrushes, combs, wigs, toothpastes, toothbrushes, mouthwashes, oral hygiene, toilet paper, tampons & sanitary towels, tissues, diapers, razors & shaving products, hair removal products, contact lenses, hearing aids, prescription drugs, contact lenses, alternative therapies & medicines, virility drugs
DSP06.  Other Consumer Products (Including Durable Goods)
Televisions, video players, blank audio & video tapes, cameras, video cameras, film, hi-fi, personal stereos, CD players, minidisks & MP3 players, DVD players, personal phone equipment inc. mobile phones & pagers, musical instruments, sports equipment, bicycles, boats & caravans, toys, games consoles, clothing, footwear and accessories, sportswear, luggage, jewellery, watches, sunglasses, computer hardware and software, computer peripherals, gifts & greetings cards, pens and personal stationery
DSP07.  Cars & Automotive Services
Cars, jeeps and 4-wheel drives, pick-up trucks, vans, lorries, motorbikes, tyres, auto products and services, spare parts, accessories incl. in-car hi-fi, petrol stations, petrol, oil, breakdown & servicing companies, car dealerships, car finance & leasing
DSP08.  Lifestyle
Transport, travel and tourism, airlines, train & bus companies, ferry & cruise lines, travel agencies, tourist boards, hotels, resorts, city & country promotion, car hire, travel passes, leisure & theme parks, gyms, health & diet clubs, sporting events, music festivals, orchestras, exhibitions & shows, nightclubs, bars, etc. museums, art galleries, cinemas & theatres, golf & country clubs, lotteries, gambling, sex toys, dating sites, social networking sites; Stores, including home shopping, restaurants, fast food, department & specialist stores, supermarkets, DIY stores, drugstores, opticians, hairdressers, beauty salons, laundry service, estate agents, photo-processors, TV, video & other rental stores, mail-order companies, online shopping & auctions, pet food & pet care products
DSP09.  Financial Services, Commercial Public Services, Business Products & Services
Banks, building societies, credit cards, current & savings accounts, mortgages & loans, investment companies, personal, health insurance, building insurance, car insurance, pension & retirement plans, real estate investment; apartments and housing; Consumer telecommunications services, internet service providers, directories, yellow pages, postal services, electricity, gas, power & water companies, schools and colleges. Business phone & computer equipment, office furniture & stationery, telecommunication services, accountancy, conference & events services, business postal services, courier services, employment agencies, website development & agricultural & manufacturing equipment; hospitals, private healthcare & clinics, medical & dental services, psychiatrists, sex therapists, plastic surgeons, prescription drugs
DSP10.  Publications & Media
Online newspapers, magazines, TV & radio stations, networks, books, records, CDs, DVDs, TV & radio stations, networks & programmes, encyclopaedias & correspondence courses
DSP11.  Corporate Image & Information
Non-product-based company image, competition & event sponsorship, Christmas messages, company mergers, flotations & relocation, TV programme sponsorship, press releases, press conferences, announcements, PR, employee schemes, internal communication & statements, marketing, website design, advertising agencies & production companies, award competitions & Image libraries.
DSP12.  Charities, Public Health & Safety & Public Awareness Messages
Anti-smoking, anti-drugs, anti-drink-driving, road safety, health, hygiene, Aids awareness, political & religious messages, unions, associations, environmental awareness, government & forces recruitment, state education, racial, ethnic & disability awareness, sex equality, charities, funds, volunteers, Red Cross, blood & organ donation

Specialist Categories
DSS01.  Search
Awarded to the best use of search marketing to create a measurable impact. Tactics could include search engine optimisation and/or paid search.
DSS02.  Website & Microsites
Awarded to the campaign that best uses a destination site built as a storefront for a company’s long-term business to create a measurable impact as part of an overall marketing communications strategy. You may enter a website and a microsite that is part of the same website as long as that microsite has a separate URL that is accessible independently of the main website URL.
DSS03.  Mobile (including Apps)
Awarded to the best use of the mobile platform, which includes advertising campaigns and applications, to create a measurable impact. Mobile use could refer to all types of advertising that can be accessed on mobile phones, tablets, PDAs, Blackberries, etc., including SMS, MMS, and in-app campaigns.
DSS04.  Gaming
Awarded to the strategic development of a game that effectively and creatively reached target customers to build or maintain their brand and market share while attaining marketing objectives.
DSS05.  Video
Awarded to the video campaign, online or on mobile, that combines creativity and engaging & targeted content or leverages consumer created content to build viral buzz and achieve proven results in relation to the objectives set. Entries can include interactive videos.
DSS06.  Social
Awarded to the campaign that uses social networking and community sites most effectively and creatively to reach target customers to build or maintain their brand and market share while attaining marketing objectives set during the review period. Entries should truly make use of social media platforms beyond simply the viral reach of a campaign.
DSS07.  Online Content (excluding Video Content)
Awarded to the strategic creation, curation, and distribution of engaging, relevant and consistent online content to attract the target audience, and eventually drive profitable customer action.
DSS08.  Other Digital Solutions
Other digital advertising that doesn’t fit in any of the categories above, e.g. digital OOH campaigns,  display, banners, and loyalty campaigns, etc. 
Work entered in any of the 8 categories above CANNOT also appear in Other Digital Solution category and vice versa. They are mutually exclusive.
DSS09.  Digital Innovation
Awarded to the campaign that uses newly created digital media or existing digital media in fresh and innovative ways to explore new channels of communication and achieve marketing success.
DSS10.  Digitally Integrated Campaign
To be considered for this award, entries must show how they used a range of digital solutions in the best possible way to promote a product or service. Entries must have run across a minimum of 3 digital channels (for example banners, viral videos, landing sites, etc.), and must build a complete picture by showing how the campaign played across these digital elements/channels. This means that the elements of the campaign were designed to ensure that the combination of different channels produced an effect greater than the sum of its parts.

Special Awards (Non-enterable)
Platinum Award
The best digital campaign from all of the gold winning entries in Digital Strategy categories (entries in the Public Service and Charities categories are not eligible for consideration unless they are supported by a commercial brand).
Digital Strategy Agency of the year 
The award is given to the agency with the highest number of points from the awards received in all the Digital Strategy categories.


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