CATEGORIES

Campaigns can be entered into multiple specialist categories but only once into product & service categories.

Product & Service Categories
MSP01. Non-Alcoholic Beverages
MSP02. Alcoholic Beverages & Tobacco
MSP03.  Food Products
MSP04.  Home Furnishing, Appliances, Maintenance & Household Products
MSP05.  Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
MSP06.  Other Consumer Products (Including Durable Goods)
MSP07.  Cars & Automotive Services
MSP08.  Lifestyle
MSP09.  Financial Services, Commercial Public Services, Business Products & Services
MSP10.  Publications & Media
MSP11.  Corporate Image & Information
MSP12.  Charities, Public Health & Safety & Public Awareness Messages

Specialist Categories
MSS01.  Branded Content
MSS02.  Sponsorship and Event Marketing
MSS03.  Digital Media
MSS04.  Mobile
MSS05.  Social
MSS06.  Media Innovation
MSS07.  Integrated Use of Media
MSS08.  Small Budget Media Campaign
MSS09.  Media Strategy for Regional Brand Development
MSS10.  Media Strategy for National Brand Development

Special Awards
Platinum Award
Media Strategy Agency of the year
 
Product & Service Categories
MSP01. Non-Alcoholic Beverages
Coffee, tea, still & carbonated drinks, juices, mineral waters
MSP02. Alcoholic Beverages & Tobacco
Beer, wine, spirits, liqueurs, cocktails, tobacco & associated products
MSP03.  Food Products
Meats, fish, seafood, soups, delicatessen, fruits & vegetables, rice, pasta, pizza, sauces, mayonnaise, vinegar, oils, spices, herbs, pre-cooked & prepared meals, frozen, canned, dried foods, baby foods & baby milk, cream, butter, cheese, eggs, milk, margarine & spreads, diet & health foods, chocolate, candy, chewing gum, potato crisps, snacks, nuts & dried fruit, sweet & savoury bars, cakes, biscuits, desserts, sugar, jam, honey, peanut butter, syrup, bread, crispbread, flour, baking ingredients, breakfast cereals, yoghurt & yoghurt drinks, milk desserts, ice cream, flavoured milk
MSP04.  Home Furnishing, Appliances, Maintenance & Household Products
House & garden furniture, washing machines, dryers, dishwashers, fridges, freezers, cookers, microwaves, kitchen utensils, appliances & crockery, glassware, bed & table linen, baths, showers & toilets, home decorating & building products, wall & floor coverings, heaters, air conditioners, lamps, clocks, home security products, smoke detectors, tools, garden tools, machinery & products. Detergents, cleaning products, shoe polish, air fresheners, insecticides, foil, cling film & food packaging, light bulbs, batteries (not car batteries), paint, varnish & wood protectors, adhesives
MSP05.  Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
Make-up, skin & nail care products, perfumes, eau de toilette & aftershaves, deodorants & body sprays, shampoos & conditioners, hair dye, hairspray, gel, mousse, dyes, soap, shower & bath products, sun block & tanning products, hair dryers, hair straighteners, hair curlers, OTC medicines & tablets, vitamins & herbal remedies, diet supplements & products, insect repellents, adhesive plasters, skin remedies, anti-hair loss lotions, condoms, pregnancy tests, other pharmaceutical products, hairbrushes, combs, wigs, toothpastes, toothbrushes, mouthwashes, oral hygiene, toilet paper, tampons & sanitary towels, tissues, diapers, razors & shaving products, hair removal products, contact lenses, hearing aids, prescription drugs, contact lenses, alternative therapies & medicines, virility drugs
MSP06.  Other Consumer Products (Including Durable Goods)
Televisions, video players, blank audio & video tapes, cameras, video cameras, film, hi-fi, personal stereos, CD players, minidisks & MP3 players, DVD players, personal phone equipment inc. mobile phones & pagers, musical instruments, sports equipment, bicycles, boats & caravans, toys, games consoles, clothing, footwear and accessories, sportswear, luggage, jewellery, watches, sunglasses, computer hardware and software, computer peripherals, gifts & greetings cards, pens and personal stationery
MSP07.  Cars & Automotive Services
Cars, jeeps and 4-wheel drives, pick-up trucks, vans, lorries, motorbikes, tyres, auto products and services, spare parts, accessories incl. in-car hi-fi, petrol stations, petrol, oil, breakdown & servicing companies, car dealerships, car finance & leasing
MSP08.  Lifestyle
Transport, travel and tourism, airlines, train & bus companies, ferry & cruise lines, travel agencies, tourist boards, hotels, resorts, city & country promotion, car hire, travel passes, leisure & theme parks, gyms, health & diet clubs, sporting events, music festivals, orchestras, exhibitions & shows, nightclubs, bars, etc. museums, art galleries, cinemas & theatres, golf & country clubs, lotteries, gambling, sex toys, dating sites, social networking sites; Stores, including home shopping, restaurants, fast food, department & specialist stores, supermarkets, DIY stores, drugstores, opticians, hairdressers, beauty salons, laundry service, estate agents, photo-processors, TV, video & other rental stores, mail-order companies, online shopping & auctions, pet food & pet care products
MSP09.  Financial Services, Commercial Public Services, Business Products & Services
Banks, building societies, credit cards, current & savings accounts, mortgages & loans, investment companies, personal, health insurance, building insurance, car insurance, pension & retirement plans, real estate investment; apartments and housing; Consumer telecommunications services, internet service providers, directories, yellow pages, postal services, electricity, gas, power & water companies, schools and colleges. Business phone & computer equipment, office furniture & stationery, telecommunication services, accountancy, conference & events services, business postal services, courier services, employment agencies, website development & agricultural & manufacturing equipment; hospitals, private healthcare & clinics, medical & dental services, psychiatrists, sex therapists, plastic surgeons, prescription drugs
MSP10.  Publications & Media
Online newspapers, magazines, TV & radio stations, networks, books, records, CDs, DVDs, TV & radio stations, networks & programmes, encyclopaedias & correspondence courses
MSP11.  Corporate Image & Information
Non-product-based company image, competition & event sponsorship, Christmas messages, company mergers, flotations & relocation, TV programme sponsorship, press releases, press conferences, announcements, PR, employee schemes, internal communication & statements, marketing, website design, advertising agencies & production companies, award competitions & Image libraries.
MSP12.  Charities, Public Health & Safety & Public Awareness Messages
Anti-smoking, anti-drugs, anti-drink-driving, road safety, health, hygiene, Aids awareness, political & religious messages, unions, associations, environmental awareness, government & forces recruitment, state education, racial, ethnic & disability awareness, sex equality, charities, funds, volunteers, Red Cross, blood & organ donation
 
Specialist Categories
MSS01.  Branded Content 
Awarded to the most innovative and successful branded media programme featuring content creation, product placement or product association.
For the purposes of the Asian Marketing Effectiveness & Strategy awards, Branded Content is the creation of, or natural integration into original content by a brand. The purpose of branded content is to deliver marketing messages by engaging consumers via relevant content platforms rather than traditional advertising methods.
MSS02.  Sponsorship and Event Marketing 
Awarded to the campaign that most strategically and successfully uses sponsorship and/or event marketing to provide an engaging brand experience to the target audience. Entries must demonstrate how the campaign connected with the target consumers and met the marketing and business objectives of the brand. Entries can include organisation of or sponsorship of one-off promotions, product launches, exhibitions, shows, brand experiences, music concerts, sports events, charity walks, fashion shows, tie-ins with television programmes, etc.
MSS03.  Digital Media
Awarded to the campaign that most strategically and successfully uses digital media to reach and engage target audience and achieve set objectives. Digital media  include websites, microsites, search engines, banner ads, instant messaging, email marketing, digital POS, new technology, games, virtual worlds, downloadable applications including screensavers, widgets etc.
MSS04.  Mobile
Awarded to the campaign that most strategically and successfully uses the mobile channel(s) to reach and engage consumers and achieve set objectives. Mobile channels include smartphones, tablet computers, bluetooth, SMS, MMS, WAP, mobile applications, etc.
MSS05.  Social
Awarded to the most creative and strategic use of social platforms backed by a sound understanding of online consumer behaviour to effectively reach and engage target audience and achieve set objectives. Entries can include consumer driven campaigns, community building, targeting, engagement and conversational marketing strategies.
MSS06.   Media Innovation
Awarded to the campaign that demonstrates the most innovative and strategic use of media to obtain consumer insights, reach target audience, influence consumer behaviour, and deliver results against the set marketing and business objectives. Innovative media strategy could be executed through new media or traditional forms of advertising & communications. Media types include Press, Outdoor, Radio, Screens, and Digital Media etc.
MSS07.  Integrated Use of Media 
Awarded to the campaign that most strategically and effectively integrates a range of media to meet set objectives. Entries must exhibit a minimum use of 3 media channels such as digital, event marketing and screens.
MSS08.  Small Budget Media Campaign 
Awarded to the campaign that achieved its marketing and business objectives while adhering to a limited media budget of under US$100,000. This category can include retail, sales promotion and point of purchase.
MSS09.  Media Strategy for Regional Brand Development 
Awarded to the most strategic and effective use of media in building a brand presence across at least 3 countries in Asia Pacific. This category is open to all brands whether Asian, or global, that are establishing themselves in this part of the world.
*This category and Media Strategy for National Brand Development category are mutually exclusive. Entries cannot be duplicated between these 2 categories unless the work stands strong in both scenarios, in which case the case study has to focus only on the regional strategy.
MSS10.  Media Strategy for National Brand Development 
Awarded to the most strategic and effective use of media in building a brand presence in a single country within Asia Pacific. This category is open to all brands whether Asian, or global, that are establishing themselves in the Asia Pacific marketplace.
* This category and Media Strategy for Regional Brand Development category are mutually exclusive. Entries cannot be duplicated between these 2 categories unless the work stands strong in both scenarios, in which case the case study has to focus only on the strategy for the specific market.

Special Awards (Non-enterable)
Platinum Award 
The best media campaign from all of the gold winning entries in Media Strategy categories (entries in the Public Service and Charities categories are not eligible for consideration unless they are supported by a commercial brand)
Media Strategy Agency of the year 
The award is given to the agency with the highest number of points from the awards received in all the Media Strategy categories. 


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