Categories are classified under 2 sections:
Sectors (based on specific industries & nature of business) and Specialist (based on best practices).
|A01. Fast Moving Consumer Goods||B01. Branded Content|
|A02. Healthcare||B02. Sponsorship & Event Marketing|
|A03. Durable Consumer Goods||B03. Digital Media|
A04. Travel, Leisure, Retail, Restaurants
& Fast Food Chains
|A05. Media / Entertainment||B05. Social|
|A06. Consumer Services / Business to Business||
B06. Media Innovation
|A07. Not-For-Profit / Charity / Government||
B07. Integrated Use of Media
|A08. Corporate Image & Information||B08. Small Budget Marketing Campaign|
|B09. Media Strategy for Regional Brand Development|
|B09. Media Strateg for National Brand Development|
For more descriptive information about each category, please refer to Entry Kit 1. Categories & Material Guidelines.