The Media StrategyTangrams awards 
campaigns which demonstrates inspiring and innovative implementation of ideas; that is, work which is enhanced and amplified by a game-changing channel strategy.

Categories are classified under 2 sections: 
Sectors (based on specific industries & nature of business) and Specialist (based on best practices).

SECTORS   SPECIALIST
A01. Fast Moving Consumer Goods   B01. Branded Content
A02. Healthcare   B02. Sponsorship & Event Marketing
A03. Durable Consumer Goods   B03. Digital Media
A04. Travel, Leisure, Retail, Restaurants
& Fast Food Chains
  B04. Mobile
A05. Media / Entertainment   B05. Social
A06. Consumer Services / Business to Business  
B06. Media Innovation
A07. Not-For-Profit / Charity / Government  
B07. Integrated Use of Media
A08. Corporate Image & Information   B08. Small Budget Marketing Campaign
    B09. Media Strategy for Regional Brand Development
    B09. Media Strateg for National Brand Development


For more descriptive information about each category, please refer to Entry Kit 1. Categories & Material Guidelines.


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