AWARDS

In each awards section, awards given are as follows:

  • The judges will award Gold, Silver, and Bronze trophies in each category to entries judged to be deserving of the honour. Trophies are awarded in each category at the discretion of the judges. It is possible that a category may present one, two, three or four winners of any level or perhaps no winners at all.

  • The Platinum Award is awarded in each awards section, and will be chosen from all the entries that were awarded a Gold. Entries in the Public Service and Charities categories are excluded from winning the Platinum Award, unless they are supported by a commercial brand.  The Platinum award is an elevation of the Gold. Once the entry is awarded a Platinum, it is no longer a Gold winner.

  • All awards will be given to the entrant companies. Duplicate trophies can be purchased by other participating parties after the Festival.

Agency of the Year
  • An Agency of the Year award will be given in Media Strategy, Digital Strategy and Effectiveness to an individual agency office that obtains the highest aggregate score for its entries in that awards section.

  • Only the information submitted on the original entry form in the Agency fields will be considered in the Agency of the Year calculations.

  • The Award will be given to one office only – points awarded to sister companies will not be combined. For example, the points for JWT Hong Kong and JWT Shanghai will be considered separately.

  • All calculations are based on information provided by the entrant company. The Organiser cannot be held responsible for omissions or wrongful inclusions if that information has not been provided.

Network of the Year
  • Network of the Year award is given to the Agency Network that is most successful overall (in accordance with Tangrams points system) for awarded and shortlisted entries in Effectiveness, Media Strategy, Digital Strategy, Data & Analytics and e-Commerce.  Winner of the Network of the Year will be the Network whose members obtain the most points for awarded and shortlisted entries.

  • Only the information submitted on the original entry form in the Agency Network fields will be considered in the Network of the Year calculations.

  • Members of a Network for the Network of the Year Award shall be those Companies or Agencies which satisfy (a) the Network Ownership Test; OR (b) the Network Affiliation Test. 

    (a) Network Ownership Test
    Companies or Agencies will satisfy the Network Ownership Test if they are 51% or more owned by the Network Parent Company or a subsidiary company of the Network Parent Company which is 51% or more owned by the Network Parent Company.

    (b) Network Affiliation Test
    Companies or Agencies will satisfy the Network Affiliation Test if they: (a) include the Network’s name in their trading name; or (b) are owned by an entity that shares the same name as the Network and demonstrate use of this name in the ordinary course of business.

  • Points allocated to the winning entrant company / member of the Network stated in the entry form will only count towards the Network overall total if the entrant company / agency in question was a Network member on the date that its award-winning or shortlistd entry was first published, released or aired.

  • All calculations are based on information provided by the entrant company. The Organiser cannot be held responsible for omissions or wrongful inclusions if that information has not been provided.

Points System
  • Points awarded are:
    • 10 points for the Platinum Award
    • 7 points for a Gold
    • 5 points for a Silver
    • 3 points for a Bronze
    • 1 point for a shortlist entry

  • If an entry is shortlisted and then goes on to win an award, the shortlist point is no longer counted. The maximum number of points awarded to an entrant company for shortlisted entries is 10.
 
Calculation
  • For each entrant company the total number of Awards is subtracted from the total number of shortlisted entries. From this number, a maximum of 10 shortlisted entries will be counted towards the entrant company points total.

  • The total points from prizes awarded are calculated by multiplying each Award by the relevant points as listed above.

  • The entrant company total is calculated by adding the total points from prizes awarded to a maximum of 10 remaining shortlist points.

  • In the case of a tie in the number of points, first the number and then the rank of the awards will be taken into consideration. If necessary, all shortlist points will be taken into consideration. 

  • ​For example:
Entrant Company A              Entrant Company B
2 Gold 14 points                    1 Gold 7 points
1 Silver 5 points                    1 Silver 5 points
1 Shortlist 1 point                   8 Shortlist 8 points
TOTAL: 20 points                   TOTAL: 20 points

Although the total points are the same, entrant company A beats entrant company B based on the number and rank of trophies awarded.
 
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