2018 (TBA)





You are eligible if you:

Are aged 30 years or under

This is for:

Brand managers
Communications Managers
Content Advisors
Marketing Managers 
Media Managers
Project Managers

The Tangrams Effectiveness Academy offers young marketers, brand managers and strategists essential preparation for successful delivery of effectiveness through every step of their work.
Alongside exclusive in-class presentations from industry leaders, participants have access to relevant seminars from the main Festival programme and exhibitions of the region’s most innovative and creative work.
The academy takes place during Spikes Asia and concludes with a graduation ceremony celebrating participants’ achievements.
The 2017 Academy ran from Wednesday 27 - Friday 29 September.


The course is designed to share best practices and trade secrets for delivering brand and business growth throughout your agency. It is an essential immersion for those who wish to adopt a strong effectiveness culture throughout their agencies.

Core modules:
  • Designing business and marketing strategies for growth
  • Generating disruption, differentiation and growth through smart consumer targeting, segmentation and insights
  • Developing an effective media and engagement strategy
  • Developing, evaluating and optimizing effective creative work
  • The case for social media in driving sales
  • Measuring and demonstrating effectiveness

Enrolment for Tangrams Effectiveness Academy @ Spikes 2018 will commence shortly. Watch this space!
      2017 ACADEMY TUTOR

Andy Wilson
Head of Strategy
BBDO and Proximity Asia

Andy Wilson is the Head of Strategy for BBDO and Proximity Asia, leading planners across the region and developing innovative and effective communications strategies. Under his leadership, BBDO and Proximity was the most awarded network at the APAC Effies in 2014 and 2016, as well as for the AMES in recent years
Wilson leads strategy from the front and is personally heavily engaged with campaign development on a selection of accounts, including Visa, Fonterra, FedEx, and J&J. His track record of success on accounts has seen him extend his remit from an Asia-Pacific role to a global role. 
Andy has won countless effectiveness awards for his clients and was named Asia-Pacific account person of the year in 2011, and Asia-Pacific planner of the year in 2012 and 2015. No one has done that before. 
Prior to joining BBDO and Proximity Andy worked at Ogilvy for six years, in Jakarta, Tokyo and Singapore.
Before Andy moved to Asia he worked for a number of brand consultancy and research houses in London during the 1990’s.
Andy is a graduate of Oxford University where he studied philosophy, psychology, and anthropology.

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