CAMPAIGN ADVERTISER ENTERED BY COUNTRY
ANALYTICS & INSIGHTS -
DAA01. WEB ANALYTICS
Propensity to DJ Serato MBM New Zealand
DAA03. DATA MINING - AUDIENCE ASSOCIATION & CLUSTERING ANALYSIS
How KFC used data to win the burger wars KFC Reprise Malaysia
Crushing the biggest shopping day on the planet Uniqlo Mindshare China
STRATEGY & TECHNIQUE
DAS01. AUDIENCE SEGMENTATION
Crushing the biggest shopping day on the planet Uniqlo Mindshare China
DAS02. RESPONSE / REAL TIME DATA
How KFC used data to double down McGoliath KFC Reprise Malaysia
DAS03. DATA STORYTELLING
CEREBRO:  The video recommendation & personalisation wizard Krispy Mindshare India
Exploring the Power of Emotion Huawei Explorers BBC World Singapore
Rexona's data-driven drama resolves a social stench Rexona Men PHD Hong Kong
The Billion Point Giveaway Velocity Frequent Flyer CHE Proximity Australia
DAS04. PERSONALISATION
3M Life Hacks 3M McCann Worldgroup Singapore
The Billion Point Giveaway Velocity Frequent Flyer CHE Proximity Australia
DAS06. MULTIPLE DATA SOURCING / MERGING
Closing the online-to-offline data loop for Shell Fuels Shell MediaCom Malaysia
Lifebuoy First Line of Defence Lifebuoy Soap Mindshare Indonesia
The Hearing Test in Disguise Cochlear CHE Proximity Australia
Rexona's data-driven drama resolves a social stench Rexona Men PHD Hong Kong
USE OF DATA TECHNOLOGIES & TOOLS
DAU04. BUSINESS INTELLIGENCE
The Non-Human Data Scientist Vaseline Mindshare India
DAU06. INNOVATION USE OF DATA TECHNOLOGY
HKJC striding on with AI image recognition Hong Kong Jockey Club PHD Hong Kong




There is no shortlisted entries in DAA02. Social Analytics; DAS05. Single Customer View At Scale; DAU01. Analytics Innovation; DAU02. Database Application; DAU03. Customer Intelligence; DAU05. Data Visualisation





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