Campaign Advertiser Agency Country
DAA02 - Social Analytics
6 Pack Band Hindustan Unilever Mindshare India
Change The Rhyme : From Insight to Inspiration to Impact Hindustan Unilever Mindshare India
DAA03 - Data Mining - Audience Association and Clustering Analysis
Prospan - Don't Ignore a Cough Flordis Affinity Australia
DAS01 - Audience Segmentation
I Do Anniversary Hiersun Ogilvy & Mather
Beijing
China
Changan Ford Leads Priority Distribution Management Changan Ford Wunderman China
DAS02 - Response / Real Time Data      
Prospan - Don't Ignore a Cough Flordis Affinity Australia
Air Pollution Discount Shanghai KOBAYASHI
Daily Chemicals
Beijing Dentsu
Advertising
China
How Mastercard Used Real-Time Trends To Win Hearts and Wallets in India Mastercard Digital Arts Network India
How BMW Hijacked Audi A4’s Launch with Real-Time Search Predictions BMW Isobar India
MMDA's IsThereAProblemOfficer.ph Metro Manila
Development Authority
McCann Worldgroup Philippines
The Voice Google OMD Taiwan
DAS03 - Data Storytelling      
6 Pack Band Hindustan Unilever Mindshare India
90 Ways to Say $1 Chips KFC Ogilvy & Mather Australia
DAS04 - Personalisation      
Spa Indulgence Offer Personalisation Shangri-La
International Hotel
DigitasLBi Hong Kong
DAS05 - Single Customer View at Scale      
How Mercedes-Benz optimised an already best-in-class repurchase reminder Mercedes-Benz Clemenger BBDO Melbourne Australia
DAS06 - Multiple Data Sourcing / Merging      
2016 IBM Data Marketing - Quantitative evaluation of client information
based on cognitive computing technology
IBM Ogilvy & Mather
Beijing
China
Making Parental Journey More Enjoyable with Big Data Wyeth Nutrition OMD Hong Kong
DAU01 - Analytics Innovation      
How Mercedes-Benz optimised an already best-in-class repurchase reminder Mercedes-Benz Clemenger BBDO Melbourne Australia
DAU03 - Customer Intelligence      
Prospan - Don't Ignore a Cough Flordis Affinity Australia
Growing hair and sales with customer intelligence ANGFA I&S BBDO Japan
H&M Social Intelligence Hennes & Mauritz Ogilvy & Mather Shanghai China
DAU04 - Business Intelligence      
Outcomes-based Digital Marketing Creating Sustainable Business for GRAB Grab MEC Vietnam


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